Keyword Research
Professional Keyword Research Service
Discover the exact terms your customers use to find businesses like yours—in both French and English.
What is Keyword Research?
Keyword research is the foundation of any successful SEO strategy. It's the process of discovering and analyzing the specific words and phrases people use when searching for products, services, or information online.
For Quebec businesses, keyword research is especially complex. Your customers search in both French and English, often with different intent and terminology. Effective keyword research must capture both linguistic markets to maximize your visibility and reach.
Our keyword research goes beyond simple search volume metrics. We analyze user intent, competition levels, seasonal trends, and commercial value to identify keywords that will actually drive business results—not just vanity metrics.
Keyword Research Delivers:
Why Quebec Businesses Need Bilingual Keyword Research
Quebec's unique bilingual market presents both challenges and opportunities. Without proper keyword research, you could be missing half your potential customers.
of Quebecers prefer to search in French for local services
use both languages when researching purchases
more keyword opportunities with bilingual targeting
Our Keyword Research Process
A systematic approach to uncovering your best keyword opportunities.
Discovery & Analysis
We analyze your business, competitors, and industry to understand your market position and identify initial keyword themes.
Bilingual Research
Using advanced tools, we research keywords in both French and English, capturing the full Quebec search landscape.
Intent Mapping
We categorize keywords by search intent (informational, navigational, commercial, transactional) to align with your sales funnel.
Prioritization
We score and prioritize keywords based on opportunity, difficulty, and business value to create your targeting roadmap.
What's Included
Comprehensive keyword research deliverables for your Quebec business.
Case Study
Quebec Tourism Business
A tour operator in Quebec City was struggling to attract visitors despite having excellent services. Our keyword research revealed they were targeting generic terms with massive competition while ignoring highly specific phrases their customers actually used.
We identified 247 bilingual keyword opportunities with lower competition and higher commercial intent. Within 6 months of implementing our strategy:
Frequently Asked Questions
A comprehensive keyword research project typically takes 2-3 weeks. This includes competitor analysis, search volume research, intent mapping, and strategy development for both French and English keywords.
Absolutely! Bilingual keyword research is essential for the Quebec market. We analyze search patterns in both languages to ensure you capture the full market opportunity.
The number varies based on your industry and goals, but we typically identify 100-500 target keywords organized by priority, search volume, and intent. Quality matters more than quantity.
We use industry-leading tools including SEMrush, Ahrefs, Google Keyword Planner, and proprietary databases. We also leverage Quebec-specific search data for accurate local insights.
We prioritize keywords based on search volume, competition level, commercial intent, relevance to your business, and realistic ranking potential. This ensures we focus on keywords that will drive real business results.
Ready to Discover Your Best Keywords?
Get a free keyword opportunity analysis for your Quebec business.