Our Process

A Proven Approach to SEO Success

Our structured methodology ensures consistent, measurable results for every client we work with.

1

Discovery

Understanding your business and goals

2

Strategy

Creating a customized roadmap

3

Execution

Implementing with precision

4

Optimization

Continuous improvement

1

Discovery & Research

Every successful SEO campaign starts with deep understanding. During the discovery phase, we immerse ourselves in your business to understand what makes you unique and what opportunities exist in your market.

This phase typically takes 1-2 weeks and sets the foundation for everything that follows.

What We Do:

  • Comprehensive website audit (technical, content, backlinks)
  • Competitive analysis in your Quebec market
  • Keyword opportunity research (English & French)
  • Business goals and KPI alignment meeting
  • Current rankings and traffic baseline establishment

Discovery Deliverables

Comprehensive Site Audit Report
Competitive Analysis Document
Keyword Opportunity Map
Performance Baseline Report
2

Strategy Development

Based on our discovery findings, we develop a customized SEO strategy tailored to your specific business goals, competitive landscape, and market opportunities. No cookie-cutter approaches here.

Your strategy is a living document that evolves as we learn what works best for your business.

Strategy Components:

  • Prioritized keyword targeting plan
  • Technical SEO roadmap
  • Content calendar and topic clusters
  • Link building opportunity list
  • Local SEO optimization plan

Strategy Presentation

We present our comprehensive strategy in a collaborative session where you can ask questions and provide input.

What You'll Receive:

  • Strategic SEO Plan Document
  • 90-Day Action Roadmap
  • Target Keyword List (EN/FR)
  • Content Strategy Brief
  • Success Metrics & KPIs
3

Strategic Execution

This is where the real work happens. Our team implements the strategy with meticulous attention to detail, best practices, and your brand voice. We handle everything from technical fixes to content creation.

Throughout execution, we maintain clear communication so you always know what's being done and why.

Execution Activities:

Technical
  • Site speed optimization
  • Mobile optimization
  • Schema implementation
  • Crawl error fixes
On-Page
  • Title & meta optimization
  • Header structure
  • Internal linking
  • Content optimization
Content
  • Blog post creation
  • Landing page copy
  • Bilingual content
  • Content refresh
Off-Page
  • Link outreach
  • Local citations
  • GMB optimization
  • Review management

Communication During Execution

Weekly Updates

Progress reports on completed tasks and upcoming work

Bi-Weekly Calls

Strategy discussions and performance reviews

Dedicated Slack Channel

Direct access to your team for quick questions

4

Continuous Optimization

SEO is never "done." We continuously monitor your performance, analyze results, and optimize our approach based on real data. This ongoing refinement is what drives long-term, sustainable growth.

Our optimization process is data-driven, focusing on what actually moves the needle for your business.

Optimization Activities:

  • Monthly performance analysis and reporting
  • Ranking and traffic trend analysis
  • Content performance review and updates
  • Competitor movement monitoring
  • Quarterly strategy refinement sessions

Monthly Reporting Includes:

  • Ranking changes for target keywords
  • Organic traffic growth metrics
  • Conversion tracking and leads
  • Backlink acquisition progress
  • Next month's action items

Ready to Start Your SEO Journey?

Let's discuss how our proven process can transform your online presence.

Get Free SEO Audit